Visual Content Producer
During my tenure at Evapo spanning six and a half years, I forged invaluable connections and played a pivotal role as the Visual Content Producer. In this capacity, I undertook multifaceted responsibilities, primarily focusing on the creation of guide videos, store videos, and customer testimonials for dissemination on YouTube. Additionally, I ran the production of all photographic and reel content across various digital platforms including Instagram, Facebook, the company blog, and official website. My dedication to consistently delivering high-quality visual assets contributed significantly to enhancing the brand's online presence and engaging with its audience effectively.
Guide videos
Part of my role, I assumed the responsibility of producing informative guide videos aimed at instructing customers on the effective usage of each product. These videos played a crucial role in empowering customers to maximize the utility of their purchases. Concurrently managing the Evapohub YouTube channel, I successfully curated and delivered a comprehensive library of over 150 guide videos. Through meticulous planning and execution, I ensured that each video served as a valuable resource, fostering customer satisfaction and loyalty while bolstering the brand's reputation as a provider of insightful and supportive content.
Store Videos
As Evapo experienced expansion, opening numerous retail stores, I was entrusted with the task of visiting each newly opened shop to produce dedicated store videos. These videos played a pivotal role in enhancing search engine optimisation efforts and increasing brand awareness for the newly established stores. Through strategic filming and storytelling, I endeavoured to showcase the unique attributes and ambiance of each location. I had the pleasure of visiting and filming editing and delivering 15 branches and mets so many lovely people along the way.
Testimonials
During my extensive visits to various branch locations for filming purposes, I meticulously conducted testimonial interviews with both customers and staff members. These interviews served to illuminate the personal journeys behind individuals' decisions to transition from smoking to vaping. I captured authentic narratives that resonated with audiences, highlighting the transformative effects of vaping on their lives. During my time, I curated a diverse collection of over 35 testimonials.
